Social Media Marketing Vs Email Marketing

Social Media Marketing Vs Email Marketing

The marketers do not leave any stone unturned to enhance their brand visibility in the global market.!

The entrepreneurs are reducing their marketing cost on TV advertising, radio ads, & newspapers. Today there are many mediums to connect with potential customers. Email marketing & social media marketing are the most popular sources in the global market.

Social Media Marketing users promote the content of their brand via Facebook, Twitter, Instagram, Quora, YouTube, & LinkedIn. The marketers use social media platforms to

  •   Connect with the audiences
  •   Build the brand
  •   Increase web traffic & sales

Email marketing is the most happening trend in the global economy. It is an act of sending commercial emails to the right audiences. The marketers use email marketing platforms to:

  •   Draft a compelling content
  •   Send promotional materials
  •   Convey on the new product launch in the market
  •   Send & receive newsletters.

Social Media Marketing – Pros & Cons

Social Media Marketing Vs Email Marketing

Email Marketing -Pros & Cons

Email marketing is used heavily in the digital marketing industries .it is considered the better marketing & sales channel. Emails are used in practice to send out marketing products directly to target customers. Email marketing had has many more pros than its cons. I highlights some important few pros & some cons of the email marketing below

Social Media Marketing Vs Email Marketing

Usage of email marketing & social media marketing

Email Marketing Social Media Marketing
3.7 billion users use email marketing in the year 2019 2.19 billion users resort to social media marketing
Projected email users of 4.1 billion users in 2021 Although there is a decline, we can expect the number of users to cross at least 3.5 billion.
26% of digital marketing users believe that email marketing is the best 22% of the marketers trust social media marketing

According to updated 2019 statics, consumers are spending about 3 hours on social media platforms per day. Out of 80% of social media users, it has found that 50% of the social media users are in touch with family & friends. Over 42% post visual content, videos, and infographics, etc.

Thus, the overall data shows:

  •   51% are watch & read the entertainment content.
  •   48% clicked on a post to read the news article.
  •   37% listened to discovered music on social media.

Over 1 in 4 also purchased a product or service via the online social media marketplace. The above data gives you an analysis on how social media has been impactful. More business enterprises are using social media as the source to publicize their brand in the market.

Age in years The percentage using time on social media
16-24 58%
25-34 58%
35-44 43%
45-54 37%
55-64 21%

With the increasing number of email marketing users, the following is the forecast for the year 2021.

  •   Over 4.1 billion of the projected email users.
  •   A projected amount $350 million dollars will be spent
  •   Each dollar that you spend will yield $43 in return

Main goals of email marketing & social media marketing

Email marketing goals Social Media Marketing goals
74% of marketers believe that personalized emails are more rewarding 85% of brand Awareness includes engagement, followers, retweets, likes, etc.
39% of online retailers send personalized products. 26% are open to any product 71% of community engagement. 61% of content distribution
Marketers have forecasted an increase of 760% increase in sales revenue 54% increase in leads & sales generation
65% increase in email support for customers 21% increase in customer support


It is hard to say whether email marketing or social media marketing has an upper hand. The audiences have a different opinion based on their experiences. Social media is key to brand awareness. Email marketing is better in terms of revenue generation. Brand awareness, traffic, leads, & sales revenue go hand-in-hand. So, we would say that email & social media marketing are equally important. Both of them need to be integrated into ideal digital marketing.